德国别称酒花之国，为发达的资本主义国家，为欧洲主要四大经济体之一。据欧盟统计局数据显示，德国16-74岁人口中，网购人群占60%，高于欧盟平均水平，排位第二，仅次于丹麦。2017年与2016年相比，德国电子商务增长了9.5%，在线零售850亿欧元。在2018年底增长至930亿欧元。电商市场潜力巨大，其中，服装、书籍和电子产品是最受德国人青睐的三大品类。
德国人非常严谨，对产品质量要求高，80%的德国人在购买前都会详细阅读销售及售后服务条款。如果要决心打入德国电商市场，切记要有清晰详细的产品页面、产品价格和退货政策。
同时，德国的退货率高达50%，相比欧洲其他国家是最高的。这并不是因为德国人难以取悦，而是由于消费者权益保护的监管条例严格，加上受消费者行为影响，很多人喜欢同一产品购买多个颜色和尺码，收到、试用后，再退掉不想要的。
为应对市场高达50%的“退货率”，提升消费者网络购物体验。高效的最后一公里揽派成为各大电商平台及物流快递公司的亟待解决的问题。
Germany is also known as the country of hops, a developed capitalist country and one of the four major economies in Europe. According to Eurostat data, among the 16-74 year olds in Germany, online shoppers account for 60%, which is higher than the EU average and ranks second, second only to Denmark. In 2017, compared with 2016, German e-commerce grew by 9.5% and online retailing was 85 billion euros. It increased to 93 billion euros at the end of 2018. The e-commerce market has great potential, among which clothing, books and electronic products are the three most popular categories for Germans.
The Germans are very rigorous and have high requirements for product quality. 80% of Germans read the sales and after-sales terms in detail before purchasing. If you are determined to enter the German e-commerce market, remember to have a clear and detailed product page, product price and return policy.
At the same time, Germany's return rate is as high as 50%, which is the highest compared to other European countries. This is not because the Germans are difficult to please, but because of the strict regulations on consumer protection and the influence of consumer behavior, many people like to buy multiple colors and sizes for the same product. After receiving and trying, they will be refunded. Unwanted.
In response to the market's 50% "return rate", the consumer online shopping experience is enhanced. The efficient last mile has become an urgent problem for major e-commerce platforms and logistics express companies.
在里昂欧洲中心EurexpoParc，由世界电动车协会、欧洲电动汽车协会、法国电动车协会、GL-events联合举办的里昂新能源电动车展会EVS32。 Bange精美的造型、良好的驾乘体验吸引来自欧洲各国客商的围观，针对欧洲物流、快递最后一公里揽派市场的中国解决方案得到观展客商的认可并签署合作备忘录。
At the Eurexpo Parc in Lyon, the Lyon Electric Energy Electric Vehicle Exhibition EVS32 was jointly organized by the World Electric Vehicle Association, the European Electric Vehicle Association, the French Electric Vehicle Association and GL-events. Bange's exquisite styling and good driving experience attract the attention of merchants from all over Europe. The Chinese solution for the European logistics and express delivery last mile is recognized by the exhibitors and signed a memorandum of cooperation.
Bange在最后一公里揽派市场的表现备受各合作伙伴的好评。今天批量bange再次发往德国，相信在以后的日子里睿璞bange将于合作伙伴一起为德国消费者提升最后一公里揽派体验，提供良好的表现！
Bange's performance in the last mile of the market has been well received by various partners. Today, the bulk bange is sent to Germany again. I believe that in the days to come, RAP bange will work together to enhance the last mile experience for German consumers and provide good performance!
